Brand Jealousy, Scoble Has It Bad
November 18th, 2007 | by Tony Steidler-Dennison | 1 views(Via myapplemenu.)
by Richard Stiennon, ZDNet.com
The Scobleizer vents his frustration with the Apple Brand Juggernaut in his post today. He seems upset that Mac users are so vehement in defense of Apple products. Well, after years of seeing the Wintel duopoly dominate PC development it’s about time a contender is creeping up on it with better products, and yes some brand buzz.
Brand is not completely BS you know. It take more than marketing dollars to build buzz or cool. It takes good products, good product strategy, and satisfied customers.
Scoble makes a few points, somewhat facetiously. I feel compelled to defend one of my favorite brands (no, I don’t own Apple stock).
